When the Mass Tourism Started
The year 1952 is the official year when the mass tourism started with the appearance of “Club Med”, created by the Belgian businessman Gérard Blitz. Located in the beach of Dassia, Club Med is considered to be the first all-inclusive resort in Greece. The guests (mostly French) were living in beach huts, paying with beads (which was equivalent to a small amount of drachma) and enjoyed activities such as water ski, sports and parties. Club Med signified a new era and a trend which lasted for 25 years.
At the same period, another type of hotel, a more luxurious one, was operating in Dassia. Castelo hotel is considered to be legendary and a pioneer in the tourism industry of that time as its clientele was the enfant gate. Castelo Bibelli as it was named initially was built in 1905 by the Italian Admiral Luca Mimbelli.